Have you ever been presenting an idea which you think is great and revolutionary only to have everyone in the room mock it? This phenomenon is known as having your baby called ugly. You feel terrible and begin to doubt yourself. Depending on how long you have worked on the idea, you feel like you … Continue reading When Someone Calls Your Baby Ugly
marketing mix
Preparing for a Meeting- a Lost Art
By the time you reach your forties, you will have attended literally thousands of meetings. According to Effectivemeetings.com through a white paper by MCI, the average worker attends 61.8 meetings per month and 50% of the meeting time is considered wasted. That means you are potentially wasting a work week per month in meetings that … Continue reading Preparing for a Meeting- a Lost Art
Five Old Ways That Still Work
The business world that we live in changes instantaneously. Hundreds of new ways to reach, engage and measure are added to your landscape every day. Thousands of business gurus tell you that you need to stop doing things the old way, that old ways don’t work, etc. I agree with that assessment to a point. … Continue reading Five Old Ways That Still Work
The Art of Selling at a Conference
I just returned from a conference this past weekend that feature the trifecta of interesting content, energized attendees, and professional vendors. It was a great event and got me thinking about how to sell at a conference. To me, there are three key ingredients: Strong Product Demonstration. You need to have a product that is … Continue reading The Art of Selling at a Conference
Rethink Your Marketing Plan
The key to success in business is very complicated. You need a lot of different factors to work together at the same time like a product or service that customers not only want or need, but are willing to pay for, a back room that allows you to deliver the experience economically and on time, … Continue reading Rethink Your Marketing Plan
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